Print media such as magazines allow for unlimited exposure. Unlike television or radio where advertising time is scheduled, prospects have potential exposure to print ads at virtually any time. A magazine left on a coffee table can be viewed repeatedly and at the reader’s discretion. The reader also has the opportunity to study the ad at his leisure and isn’t limited to 30 or 60 seconds.
Print ads are less intrusive than other forms of media. Radio and television ads often interrupt programming which can sometimes be an annoyance. With print media, the prospect has greater control as to when she views the ads, which eliminates interruptions.
There are various ways of using print media to promote your business and services whether that be a traditional display advert, short editorial focusing on a project case study, product launch or CPD. In addition we can also look at placing inserts on your behalf in targeted publications – the benefits are the insert can be multiple pages plus they can be removed from the magazine making them stand out from other insertions.
